Social networking sites are online communities that connect people. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Your organization may have other format preferences, such as single-spaced and one-page only. Having such knowledge enables them to make informed choices that affect their health and well-being. (Unit 1), Describe the role and functions of the PIO. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. School, 43 Margaret St. . The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Blogs are Web sites that allow you to engage in a conversation with readers. You can find the complete list of courses in the Spanish language course list. Develop and pre-test materials C. Develop an action planD. Final Exam for: IS-29.a: Public Information Officer. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. This fundamental principle is the basis for public information in emergency management in this country. Keep the subject and verb close together. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. . People use technology to tell others that they are okay. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. This lesson presents information on how to effectively communicate with the media and the whole community. Establishing relationships with news media representatives by being accessible and prepared. Social Media: Preparedness 101: Zombie Apocalypse. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Do you know what to do to protect yourself and your family? D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Please review the IS FAQ's for more information. The Mayors Office developed an outreach campaign known as Red Stick Ready. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Provide information and updates in a timely manner. 'Ss S>*2MbX^f Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. One that is completely out of reach is de-motivating. Narrator: Red Stick Ready targets every segment of the community. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Increase community preparedness is not specific. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Social media have changed how quickly information about a disaster is available. . Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. The Public Information Officer may also perform a key public information-monitoring role. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Responsibilities of the Components of the ICS Organization. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. I would urge you to be careful whenever you travel, Smith said. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Do you follow through? Increased information needs can be handled. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. How knowledgeable is the audience on this topic? If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. 1955 0 obj <>stream Please note that the is program now requires a fema sid to be used instead of your ssn. %PDF-1.6 % Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. The press saw it. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Now that you have some tips for better writing, lets look at how to write a news release. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. wA{)K+Xk80538L``V[mvWS|?9U7 A well-executed interview will likely not A. advance leaderships goals. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Your media list should be current, complete, and tailored to your organization. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Sound bite B. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Work to keep them out of danger as you would any member of the public. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. endstream endobj 495 0 obj <. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Students also learn message development and . Create clear and easily understood messages. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Write out the full term on first usage, as appropriate. Its community preparedness. Its not complicated; its very easy for them, which makes for better reporting. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. 0 Be accessible and return calls and emails promptly. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. User: 4. What events nationally and globally are in the news? This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Television is the main source of news for Americans. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO).
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the role of the public information officer fema