This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. (Honestly, this ones worth a watch!). And time is something busy agents are short on. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Theres a first time for everything and that is one of the good ones to to tray you so much about that world. coaching programs is right for you? Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Youll be shocked at the response. Holiday cards are a classic way to stay in touch throughout the year. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. This may also help you earn more business. As a real estate professional, you have a lot of connections and vendors you know and trust. Sample Influence Letter. This helps you get rid of any old contact information that is either incorrect or no longer in use. 3. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. I like this example Jennifer. Very nice. But how many agents actually take that advice? Take Advantage of Direct Mail Marketing 6. They already know you. Brian Icenhower of The Real Estate Trainer has a great tip. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Take a few minutes to really get to know them. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. I think I would prefer that over an e-mail. If you show up on social media consistently, simply being there and being open is enough. That said, the fact of the matter is that our SOI is where its at. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Huh? Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Set aside one or two days a month to attend a local community or charity event. Some of it is super-scripted and sleazy, and some of it is just plain outdated. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Then, make sure you invite people to hang out with you for your charge. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. With this simple strategy, and no more than 279 contacts, the listings started flowing in. 2. It is also important for you to diversify your outlets. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Are you tempted to use AI to write blog posts? But at the same time, thanking my clients for everything that THEY give to ME is easy for me. and Pensacola Beach real estate If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Its okay if you have gotten away from being in touch with your SOI. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. on ActiveRain. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. And you never know where your next lead will come from. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Hey would you do me a favor, Aaron? Every year, the National Association of produces a survey of home buyers and home sellers. I especially liked your photos of the latest outing you had at Russian River. That is why social media is helpful. (Were talking multiple millions in volume.). You didnt think we were going to let you off the hook, did you? If you like the SOI/geographic farm script above, youll love our other real estate email templates. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Make sure you select something that shows just how well you know them. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Their new listing or recent sale? If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. You can use variations of this, but the most important thing you can do is to be authentic. I was having trouble generating leads and converting those leads into clients. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Go to your business page and click at the top where it says "Ad Center.". Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Be sure your real estate letters dont sound like a form letter that just goes out. Offer something of value. March 04, 2012 08:13 AM. It strikes up a conversation and they start chatting with you. And this one from the Graham Seeby Group is an excellent example. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Then, you may want to share information you learn in these business journals with your potential client. He is CEO of Agent Dominator. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Your way of handling the award was so tasteful. Real estate letters to clients samples help with R. Next, you can run those emails through a scrubbing service. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Its easy to neglect these tasks if you dont have a contact plan in place. Good news! It's good to hear how to get it done right. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Thats the only way you will be able to contact your SOI members 100 times a year. YAY-ME? With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. For many, leads are drying up a bit, so you may be feeling a little stuck. Thats the last time Im going to use that real estate agent.. Yes, these lead generation systems work! In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Still not sure how to write it? Theyre a light-hearted, non-pushy way to stay in front of people. I mailed them a postcard because I was afraid to pick up the phone and call them. Happy Anniversary to ME! You may get another referral in the future, growing your sphere of influence. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Something went wrong while submitting the form. And thats an uncomfortable idea for many of us. Thanks. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Pro Tip: NEVER write anybody off. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. As the leads and referrals start coming in, its important to keep track of each and every one. What Is a Sphere of Influence? Writen By. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. (Its just around the corner from you actually in Spring Brook Hills.). Another excellent post. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Pro Tip for Twitter: Always post local content with relevant local hashtags. Its really simple. But, there is next time, so thank you so much. You can get his full briefing in this video. Why am I sharing this wonderful news with you? One type of ad that has been shown to be very effective is a messenger ad. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. In addition, it might backfire and cause them to never call on you. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Do you know anyone who might be thinking of purchasing a home in the future? I hope you and your family are doing well. I just can't do YAY ME! Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Pay Special Attention to Those Who Matter Most, 5. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. its also more effective. Great post. When you target through every channel like this, you are in your SOIs brain. Here's a letter recently sent out by one of my faithful readers. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Theres really no right or wrong way to segment your list. Put yourself in your contacts shoes. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). When they got the postcard, they called me. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Gratitude is the best way to get more of what you want. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . After youve sent the initial letter, be sure to stay in touch periodically. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. So take a different approach. It is important for you to stay connected with your real estate clients. What's the reason you're reporting this blog entry? I would love the opportunity to work with you. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Check out this great listen on Audible.com. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. So give your full attention to every person you meet, and remember, everybody matters. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Welcome to our Marketing Mastermind series for real estate agents. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. There are helpful tools you can use to expand your social media influence. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. For brand new agents a simple Excel spreadsheet will do the job.. However, Id love to hear what you think about it first. We are going back to the basics. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Now you take your scrubbed list upload them to an email marketing program. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Now, your phone call list is much more manageable. You heard that right. For those of us who have a hard time tooting our own horn, this is a tough one. I can see on social media that you are doing quite a bit of traveling and having a great time. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. If you would like to submit a question just visit. We do coach our clients on these lead generation tactics. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. This is one of the easiest ways that you can dramatically expand your sphere of influence. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. There are disadvantages to this traditional use of Listing E-Alerts. Recent clients and professional connections are always a great place to start.. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Share your reason for becoming a Realtor. Make sure you do not fall into this trap. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Script #1 - Recent Clients & Professional Connections, I hope all is well! Therefore, you should try to attend networking events, even if they are virtual. Let them know that this is good news for them as well as for you. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. That's a wonderful example. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". . Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Its one of the easiest ways to get your database engaged again. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. This traditional use of the Listing E-Alert tool is a great value add to your clients. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. The name of the game is Listing E-Alerts. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. And in this case, that brand is you. You may be under the impression that phone calls are an annoyance. What do you love about it? In real estate, being active and engaged as a friend is being active and engaged as a business owner. (Psst, already a Follow Up Boss user? That's the only way you will be able to contact your SOI members 100 times a year. Approximately 80 percent of all transactions are done within your sphere of influence. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Own it! When making your choice, youll want to consider the market you are in and the level of training you desire. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. 3. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Your thoughts? Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). You made your calls and used your Realtor sphere of influence scripts. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Love it Jennifer. Oops! At that point, you use your Realtor sphere of influence scripts. Just pick up the phone. However, there is always something that feels special about holding something from your mailbox. So, youve sent out an email newsletter. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Look, we get it. You can use variations of this, but the most important thing you can do is to be authentic. The main thing is not to let them forget that youre an agent and youre there to help them. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. This is an important lead generation tool in the real estate industry that can help you add that personal touch. When you send an email out, you can watch your results roll in. Didja' See Me on the News (or in the paper)? Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Good news! See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Jennifer - I really needed to read this!! Remember, you dont have to harass your SOI with daily sales calls. All because of one fundamental business driver: Authenticity. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. How do you write a client letter to your sphere of influence and past clients? And conversations with the people we know can lead to all sorts of wonderful things. Send out a simple four by six postcard. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Then, see if they will need assistance finding a spot that has more room. Tips For Preparation 1. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Its a simple shame on me script. This is the foundation of reviving your database and re-engaging your people. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Oftentimes, they do need you, or they need your expertise for one thing or another. And they are provided free through your Multiple Listing Service (MLS). And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Finally, the art of copywriting is helpful too. Are you sure you want to report this blog entry as spam? Start with your past clients because these are people you just sold a house to. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. How low interest rates are and what a great time to buy it is? Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! These are people that know you, and just because of that, you have some influence on them.
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real estate sphere of influence letter sample